EDDM™- Every Door Direct Mail™
A popular program of the United States Postal System (USPS), the purpose of Every Door Direct Mail™ is to enable mom and pop shops, small businesses and corporations to send a direct mail piece to every mailbox in a specific area. You can target recipients in a single mail route or entire zip codes. You can select mail routes based on location, age range of recipients, average household income and even the average number of people per household. EDDM™ is a perfect replacement for door hangers as No Soliciting signs, gated Communities and Local permits do not keep the Post Office from putting your marketing material in the hands of your target audience. And you don’t have to walk the streets for hours annoying your potential customers with door decorations.
Every Door Direct Mail is Not for Every Type of Business
If your main customers are businesses (B2B), EDDM might not be for you. While EDDM™ does go to businesses, it requires that you mail to residences. If your product or service caters to a very specific demographic, targeted Direct Mail (Mailing Lists) might be your answer.
Who benefits from Every Door Direct Mail™?
If your product or service serves your local community and appeals to both individual consumer households and local businesses too, EDDM™ is a great and inexpensive way to make your presence known and can lead to an increase in foot traffic and phone calls if you plan it out well. Every Door Direct Mail™ works great for local businesses:
- Pizzeria
- Laundromat
- Deli
- Diner
- Lawyers & Accountants
- Tax Service
- Taxi & Limo Service
Why Every Door Direct Mail™ Will Work For You
1. Marketing at a Local Level
All Business is local. EDDM™ lets you target your local community with marketing materials that are specific to them. Announcing Grand Openings, Special Offers or New Services to the audience surrounding your business couldn’t be easier. The response rate for Direct Mail outshines other methods of advertising almost 10-fold.
2. No Mailing List or Permit Required
Imagine that you are a Franchisee and you own 3 stores that each serve their own local communities. Your main marketing objective is to make sure that everyone in the local vicinity of each store knows about the store, letting them know the address, contact information and hours of operation. Since Every Door Direct Mail™ service does not require an address list, you can send a direct mail piece to every single residence in the town of each store. Calliope Concepts can Design, Print, Package and Deliver a 6.5 x 8, 2 sided, Full Color Postcard for $0.42 each including postage. That’s less than a First Class Stamp!
3. Like Sending a Billboard to Every Door
Every Door Direct Mail requires that the size of your mail piece falls within the USPS “Flat” dimensions. A common size is 6.5 x 8 which is a huge amount of real estate to cover with big graphics of your products or services, coupons and anything else that makes sense to include in the direct mail piece. Print Advertising is the most trusted method of advertising according to MarketingSherpa.
4. Easy Coupon and Specials Distribution
With the low cost of distribution, EDDM™ is a great tool to use to give out your coupons, announce specials and event sales. Spruce up your marketing and offer “neighborhood only” coupons. Sure, you can always use a Valpak type of service but with 1700 other coupons in the same envelope, will your coupon even get noticed ? Calliope Concepts schedules its Post Office deliveries so that your marketing materials does not arrive with your weekly batch of junk mail, thus ensuring that your target audience looks at it.
5. EDDM™ is a Breeze With Calliope Concepts
Besides being cost effective, Every Door Direct Mail™ only takes a few simple steps. Gather up some graphics, put together a few offers, describe your business, and your offerings. Calliope Concepts will design your card and help you pick out mail routes.